This post is sponsored. As always, all opinions and ideas are entirely my own. Read my full disclosure policy here.
Do you struggle with getting traffic to your business or attracting your dream customers? The biggest problem most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. I got the chance to get my hands on Russell Brunson’s Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. I took part in a 30-day challenge and learned key strategies in growing my website traffic.
Who is Russell Brunson?
The first question you might ask yourself is who is Russell Brunson? Russell Brunson is a Best-Selling Author & CEO of $100M software company ClickFunnels. He started his first online company while he was still in college. Within his first year of graduating, he sold over a million dollars worth of products and services from his basement.
Over the past 15 years, he has built a following of over a million entrepreneurs, sold thousands of copies of his books and popularized the concept of sales funnels. In 2014, Russell and partner Todd Dickerson launched ClickFunnels, which became the fastest-growing non-venture backed software company in the world.
What is the secret of Traffic Secrets?
Traffic Secrets approaches traffic from a completely different direction. This book is not about the tactical, in-the-now operations. Traffic Secrets teaches you strategic, long-term strategies that will ensure a consistent flow of people.
When you dive into the book, you will learn how to focus on the strategies that don’t change, including:
- Identifying your dream customers
- Finding out where they are already congregating online
- Learning how to “work” your way in
- Understanding how to “buy” your way in
- Creating your own publishing platform
- Building your own distribution lists
You will learn how to identify exactly who your dream customers are, where you can find them, and how to get access to them. You will learn a simple pattern to drive traffic into your funnels. And you’ll learn growth hack techniques that will help you increase your traffic. I won’t give away all the secrets, but here is a sneak peek into the book!
Who is your dream customer?
As a business, you need to understand your dream customer better than the customers know themselves. So what exactly does that mean? The first step is to become obsessed with your dream customer, not your products. People purchase products hoping to get a certain desire: health, wealth or relationships.
Once you’ve identified the product’s core desire, the next step is to enter the mind of your customer to understand which direction they are moving from or toward: pain or pleasure. Let’s focus on moving away from pain for a minute. For example, your customer might say to themselves “I’m overweight and don’t feel comfortable in my clothes.” The customer has a desire for their health because they are unhappy.
Now let’s focus on moving toward pleasure. I want to get six-pack abs. The customer doesn’t have a desire for health because they are unhappy. They have a desire because they are happy and looking for more.
Where do I find my dream customers?
Create a Dream 100 list. Write out phrases that you believe people are actively searching for. We talked about the 3 Core Markets (desires). When you build your Dream 100 list, what you’re really looking for is all the other people that are within your submarket. Those people will be your warmest market.
Hook, story and offer
Now that you know where your dream customers are hiding, it’s your job to try and grab their attention. After your hook grabs the customers attention, it’s now your turn to connect with them through story. Build connections. Your customer may not buy from you today, but if they connect with you, there is a good chance they will become your follower. The last step is to offer. What can your customer get from you in return?
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers gives you the framework that you can use for any platform to get traffic. It is a book that you can reference over and over again. Each concept builds on the one before it. When you master one platform, you can move onto the next! Want to get your copy of Traffic Secrets?
This is a sponsored post written by me on behalf of Russell Brunson.
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I have another one of his books – they are SO helpful to growing your blog and business!
I definitely want to read his other books! I learned a lot from this one!
Russell is great, happy to hear about this new book.
I haven’t read any of his other books yet, but I definitely want to!